data protection

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bloomingful GmbH, Bardowicker Wasserweg, 28, 21339 Lüneburg, Germany, Tel .: +49 173 4354849, E-Mail: office@bloomingful.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when you visit our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source / reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) hosting

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of a Processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc . or Shopify (USA) Inc. In the event of the transmission of data to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the adequacy decision of the European Commission. Further information on data protection from Shopify can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify only takes place within the framework communicated below.

4) content delivery network

4.1 Cloudflare
On our website we use a so-called content delivery network ("CDN") from the technology service provider Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A content delivery network is an online service with the help of which, in particular, large media files (such as graphics, page content or scripts) are delivered through a network of regionally distributed servers connected via the Internet. The use of the Content Delivery Network from Cloudflare helps us to optimize the loading speeds of our website.
The processing takes place in accordance with Art. 6 Paragraph 1 lit. f GDPR on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website.
We have concluded an order processing contract (Data Processing Addendum, available at https://www.cloudflare.com/media/pdf/cloudflare-customer-dpa.pdf) with Cloudfare, with which Cloudfare is obliged to protect the data of our website visitors and not to pass them on to third parties. For the transmission of data from the EU to the USA, Cloudfare relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
For more information, see the Cloudflare privacy policy at: https://www.cloudflare.com/privacypolicy/

4.2 Fastly
On our website we use a so-called content delivery network ("CDN") from the technology service provider Fastly Inc., 475 Brannan St. # 300, San Francisco, CA 94107, USA ("Fastly"). A content delivery network is an online service with the help of which, in particular, large media files (such as graphics, page content or scripts) are delivered through a network of regionally distributed servers connected via the Internet. Using the Fastly Content Delivery Network helps us to optimize the loading speeds of our website.
The processing takes place in accordance with Art. 6 Paragraph 1 lit. f GDPR on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website. Further information can be found in Fastly's data protection declaration at: https://www.fastly.com/privacy

5) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. a DSGVO in the event that consent has been given or in accordance with Art. 6 Para. 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

6) contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

7) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law has been.

8) Use of customer data for direct mail

8.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

8.2 Sending the email newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you only have to pay transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

8.3 Sending newsletters via MailChimp
Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http: //www.mailchimp .com /), to which we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of the web beacons, Mailchimp automatically creates general, non-personal statistics about the reaction behavior to newsletter campaigns. On the basis of our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better focus on recipient interests, the web beacons in accordance with Art. 6 Para. 1 lit f GDPR also collect data of the respective newsletter recipient (email address, Time of retrieval, IP address, browser type and operating system) and used. These data allow individual conclusions to be drawn about the newsletter recipient and are processed by Mailchimp for the automated generation of statistics that show whether a specific recipient has opened a newsletter message.
If you want to deactivate the data analysis for statistical evaluation purposes, you have to unsubscribe from the newsletter.
MailChimp can also use this data in accordance with Art. 6 Paragraph 1 lit. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing order ("Data Processing Agreement") with MailChimp on the basis of the standard contractual clauses of the European Commission to enable the transmission of your personal data to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view the data protection provisions of MailChimp here:
https://mailchimp.com/legal/privacy/

9) Data processing for order processing

9.1 To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Paragraph 1 lit. b GDPR.

9.2 Use of payment service providers (payment services)

- Klarna
If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, type of delivery) passed on to Klarna for the purpose of the identity and credit check, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. as part of the payment process. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will receive the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information on data protection at Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

10) Use of social media: social plugins

10.1 Facebook plugins with Shariff solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Facebook servers. If you click on the button, a new browser window opens and calls up the Facebook page, on which you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

10.2 Instagram plug-in as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the Instagram online service, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Instagram servers. If you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

10.3 Pinterest plug-in as a Shariff solution

So-called social plugins (“plugins”) of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”), are used on the seller's website.

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Pinterest servers. If you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in the privacy policy of Pinterest: https://about.pinterest.com/de/privacy-policy

11) Online Marketing

11.1 Facebook pixel for the creation of custom audiences with extended data comparison (without cookie consent tool)
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used in the mode of extended data comparison, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
On the basis of his / her express consent, when a user clicks on an advertisement played on Facebook and placed by us, the URL of our linked page is appended by Facebook Pixel. This URL parameter is then written into the user's browser via a cookie, which our linked page sets itself. In addition, this cookie collects specific customer data such as the email address that we collect on our website linked to the Facebook ad for processes such as sales, account registrations or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is on the one hand able to precisely determine the visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data comparison in order to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that based on the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. In this way, we can further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion"). Compared to the standard version of Facebook Pixel, the extended data comparison function helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place when express consent has been given in accordance with Article 6 (1) (a) GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 16 years. If you are younger, please ask your legal guardian for permission.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this can also be transmitted to the Facebook Inc. server in the USA. You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
Deactivate Facebook pixels
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

11.2 Google AdSense

This website uses Google AdSense, a web advertising service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files that are stored on your computer and that enable your use of the website to be analyzed. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and / or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also result in a transmission to the servers of Google LLC. come in the US.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and / or if third parties process this data on behalf of Google.

The described processing of data takes place in accordance with Art. 6 Paragraph 1 lit. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

11.3 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 Paragraph 1 lit. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to make an objection.

12) web analytics services

12.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. With the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
With a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded via the “demographic characteristics” cannot be assigned to a specific person.
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

12.2 PayPal Marketing Solutions

This offer uses the web analysis service "PayPal Marketing Solutions", a web analysis service provided by PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. With the help of PayPal Marketing Solutions, on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 Paragraph 1 lit. PayPal ”. From this data, pseudonymised usage profiles can be created and evaluated for the same purpose. PayPal Marketing Solutions uses so-called cookies, which are small text files that are stored locally in the cache of the visitor's Internet browser. The information generated by the cookies, such as browser type / version, operating system used, device used, the previously visited page (so-called referrer URL) and the time of the server request, are transmitted to a PayPal Marketing Solutions server and stored there.

PayPal Marketing Solutions will under no circumstances combine this information with other personal data stored by PayPal.

If you do not agree to the storage and evaluation of this data from your visit to our website and would like to deactivate it for the future, you can prevent the use of cookies and thus participation in tracking. If you would like to object to the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

You can access PayPal's data protection guidelines at the following Internet address: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

13) Retargeting / Remarketing / Referral Advertising

Google Ads remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise this website in the Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize ads that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the Google LLC servers. come in the US.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to make an objection.

Pinterest retargeting pixels
A pixel (Pinterest tag) from Pinterest Europe Ltd. is on this website. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of the website visitors can be collected, stored and evaluated in pseudonymised form. If personal data is also processed, this happens this on the basis of our legitimate interest in the display of personalized advertising in accordance with Article 6 (1) (f) GDPR. The information can be shared with the user with the help of further information that Pinterest, e.g. due to the ownership of an account on the social network “Pinterest "Via the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected about the pixel with other information that Pinterest has about." a other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the "Cookie Consent Tool" integrated on this website.
If necessary, data collected via the pixel can be transmitted to servers of Pinterest Inc. in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a "tag" that has also been implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected to pages of this website by a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can understand them (e.g. completed transactions, leads, search queries on the website, product pages viewed). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can generate statistics about the usage behavior on our website after forwarding from a Pinterest pin, which we use to optimize our offer.
If personal user data is processed, this is done in accordance with Art. 6 Para. 1 lit.
However, we do not receive any information with which users can be personally identified.
If you do not want to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft's advertising cookies are set in your browser and deactivate them.
You can find more information about the privacy policy of Pinterest at the following Internet address: https://policy.pinterest.com/de/privacy-policy
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

14) Tools and miscellaneous

14.1 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you give your consent in accordance with Article 6 (1) (a) GDPR, we will send your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The rating you submitted is then combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the data protection of Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

14.2 Shopsync for Shopify

This website uses the Shopify “Shopsync” app from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp's email lists (such as an opt-out of a newsletter recipient) are automatically stored on Shopify, and on the other hand new contact data generated through the conclusion of contracts on Shopify can be automatically transferred to Mailchimp's email lists.

In the first case, data processing takes place in accordance with Art. 6 Paragraph 1 lit. f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising addressees and the efficient observation of legally significant status changes.

In the second case, only on the basis of the express consent of the user in accordance with Art. 6 Paragraph 1 lit. (Purchase amount, time and date of purchase) transferred to Mailchimp by ShopSync.

Data transferred in this way will not be saved or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using Secure Socket Layer (SSL) technology, and all information transmitted remains encrypted during the synchronization process.

The synchronization process requires information to be transferred over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information on ShopSync can be found here: https://shopsync.io/privacy-policy

15) rights of the data subject

15.1 The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect them from you, the Existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees in accordance with Art. 46 GDPR when your data is forwarded in D rittlands exist;
  • Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
  • Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is being checked, if you reject deletion of your data due to inadmissible data processing and instead the Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it has not yet been determined whether our legitimate Reasons outweigh;
  • Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or Notification of restriction of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
  • Right to revoke consent given in accordance with Art. 7 Paragraph 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
  • Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS THAT WE GIVE UPON YOUR SPECIFIC SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOM OR IF THE PROCESSING OR EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

16) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that are processed in the context of legal or similar obligations on the basis of Art. 6 Paragraph 1 lit. and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Paragraph 1 lit.f GDPR, this data is stored until the person concerned exercises his right of objection under Art. 21 Paragraph 1 GDPR, unless we can have compelling reasons worthy of protection provide evidence for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit.f GDPR, this data is stored until the person concerned exercises his right of objection under Art. 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.